EN
FM radio since 1985
Live & remote
Radio voice over – from FM broadcasting to your production
Radio voice since 1985. Available for live presenting, voicetracking, jingles, promos and commercial spots. I deliver in broadcast format and know the difference between a morning show and a late-night promo. Live radio is the big passion – that is where the format truly lives.
From community radio in Sollentuna via Radio City in Gavle, Megapol and Vinyl 107 in Stockholm. 41 years of experience on the airwaves – studio in Stockholm, delivery worldwide.
Mattias Pettersson
Radio voice since 1985
P
You might be
Phil, radio editor
You need a voice that delivers on time, sounds right in the format and doesn't need hand-holding. Someone who knows the difference between a morning show read and a late-night promo.
- FM background – knows what works on air, live and recorded
- Available live: morning, daytime, evening, OB
- Delivery in broadcast format (WAV 48kHz/24-bit)
- Timing + one revision round always included
From community radio to commercial FM
41 years on the airwaves have given me the timing, the ear and the feel for what works in radio – live and recorded.
1985
Started in Sollentuna community radio, 14 years old. First time in front of an open mic – and I was hooked.
1985–92
Community radio in Stockholm, Ludvika and Bollnas. Live broadcasts, music shows, everything from turntable to mic.
1993–98
City FM / Radio City in Gavle: presenter, music director, programme director, morning show. My first real live arena.
1996
Megapol acquires the station. Stayed on as local presenter – live every morning.
1998–03
Stockholm. Tech and fill-in shifts at Mix Megapol and Vinyl 107. Websites and streaming – award at Radiogalan 1999.
2003
Last regular live shift (Vinyl 107). But the airwaves never quite let go.
2004–now
Focus on voice over and studio work via Tone of Choice. Still available for live radio and radio format work.
"The Misrecruitment in Gavle"
Olle Ramm at Megapol called me "felrekryteringen i Gavle" – the misrecruitment. The programme department wanted a radio presenter. They got a radio presenter who started building streaming, websites and tech solutions. I think that is a perfectly reasonable misrecruitment.
Voice profile
Warm, credible, clear. Dry humour. Storyteller when the format calls for it. Standard Swedish and Stockholm dialect. English with a Nordic accent.
Not: extremely high-pitched voice, growl, child voices, characters.
Where can you hear me?
Currently on: Power (TV and online).
Perhaps known for: The Treo commercial. It has been a while, but people remember.
Since 1985
Behind the microphone — started in radio at age 14
< 24h
Typical delivery from approved script
3,500+
Assignments delivered over the years
Listen to radio-related demos
Energy, timing and drive – voice over tailored for radio formats and commercial spots.
Client examples (video)
Luxury – Intimate premium tone (EN)
mode och heritage-brands.
Power – Commercial
Commercial for Power electronics retailer.
Commercial Voice Reel 2025
Compiled showreel of commercial voice work.
My best voice overs
Mixed showreel featuring my best voice work.
Giovanni Rana – Commercial
Commercial for Giovanni Rana's fresh pasta.
Opel – Car commercial
Voice over for Opel's advertising campaign.
AJ Produkter – Commercial
Voice over for AJ Produkter's commercial.
Treo – Classic commercial
One of my first major commercial jobs.
Voice demos (audio)
EN
EN
EN
SV
SV
SV
How it works
From brief to broadcast-ready file – three clear steps with no unnecessary admin.
1
Send your brief
Tell me the format, length and mood. Script or bullet points – I know what radio needs.
2
Receive a fixed quote
Fixed price with delivery time. Clear broadcast rights specified in the quote.
3
Recording and delivery
Recorded in studio, broadcast-ready format. One revision round included.
Typical delivery: 1–2 business days
What's included in every project
- Professional recording in a treated studio
- Delivery in broadcast format (WAV 48 kHz/24-bit)
- Timing matched to spot length
- One revision round at no extra cost
- File naming to station specifications
Optional add-ons
- Rush delivery – same day
- Swedish versions
- Voicetracking of full broadcast shifts
- Volume pricing for ongoing deliveries
Common radio voice over projects
Radio demands a voice that works in the format – here are the most common assignments.
Live presenter
Morning, daytime or evening. I show up live – that is where radio truly lives. Warm tone, steady tempo, never late to the mic.
Voicetracking
Pre-recorded broadcasts and links with a natural flow – as if it were live. Full shifts or individual segments.
Commercial spots & promos
Voice over for radio commercials, programme promos and teasers. Right energy, perfect timing, broadcast-ready delivery.
Jingles & station voice
Station IDs, liners and sweepers. The voice that defines the station's sound and identity.
News reading
Clear, credible news voice. The right tempo to hold the listener without rushing.
OB & event radio
Outside broadcasts, fairs and events. Live radio outside the studio – with the same energy.
Frequently asked questions about radio voice over
Can you do live radio?
Yes, I am available as a live presenter for morning, daytime and evening shifts. Live is my big passion in radio – that is where the format truly lives. I have been doing live broadcasts since 1985, most recently at Vinyl 107 in Stockholm.
What does radio voice over cost?
Pricing is based on spot length, number of spots and the scope of broadcast rights. You always receive a fixed quote before any work begins – no surprises. Send a brief via the contact form and you will receive a quote within one business day.
What is your radio background?
I started in Sollentuna community radio in 1985 at 14 years old. Then Radio City in Gavle as presenter, music director and programme director – including daily live morning shows. Then on to Megapol and Vinyl 107 in Stockholm. Over a decade in commercial FM radio altogether.
How quickly can you deliver?
Standard delivery is 1–2 business days. Same-day rush delivery is available for urgent spots – just mention it in your brief and I will make it happen.
Can you voicetrack full broadcast shifts?
Yes. I have extensive experience with voicetracking and deliver with a natural flow – as if it were live. Tell me about the format and length and I will give you a volume price.
What broadcast rights are included?
Standard quotes include local or national radio broadcast rights. Period and scope are always specified in the quote.
Do you deliver in broadcast format?
Yes. WAV 48 kHz/24-bit as standard. Other formats on request – just let me know what the station requires.
Do you do OB and event radio?
Yes. Outside broadcasts, fairs and events. I have been doing live radio outside the studio since my community radio days and feel just as comfortable with a mic on location as behind the studio door.
Need voice over for something else?
I also record for other formats and channels.
Send your brief for a quote
Tell me about your radio project – format, length and mood – and receive a fixed quote within one business day. No commitment, no unnecessary process.
Not sure about the details? Describe the project briefly and I will help you move forward.
Or call directly: +46 8 502 350 18