Clarity
Clear diction is my most important tool. Every word must land without effort. No muddy sounds, no awkward emphases – just clean, intelligible delivery.
41 years of experience
3,500+ projects delivered
Mattias Pettersson Voice over artist since 1985
I started in community radio in Sollentuna at the age of 14. Since then I have delivered voice over for everything from the Swedish Armed Forces to startup apps – always with the same principle: a clear voice, a clear process, and delivery on time.
41
years in the industry
48h
typical delivery
3,500+
projects delivered
95%
on time
Mattias Pettersson
Voice over artist · Tone of Choice
41 years
in the industry
Since 1985
48h
typical delivery
From approved quote
2 languages
Swedish & English
Neutral standard Swedish
95%
on time delivery
Documented 2023–24
Five milestones over 41 years
From community radio in Sollentuna to 3,500 delivered projects.
Community radio, Sollentuna
At 14 I picked up my first microphone at a community radio station in Sollentuna. I knew immediately that voice and communication were my calling.
85
1985
1995
95
Mix Megapol
National broadcast radio. Millions of listeners and daily training in precision and clarity. Every second counts when you are live on air.
Going independent
I started my own business with a focus on voice over for corporate clients. Built a professional studio and established a stable client base.
05
2005
2015
15
Tone of Choice
The Tone of Choice brand was founded to make the offering clear: a dedicated voice over studio with a professional process and guaranteed delivery.
Project number 3,500
A milestone that confirms the approach works. 3,500 assignments, hundreds of clients, and one single promise: delivered on time without compromising quality.
24
2024
1985
Community radio, Sollentuna
At 14 I picked up my first microphone at a community radio station in Sollentuna. I knew immediately that voice and communication were my calling.
1995
Mix Megapol
National broadcast radio. Millions of listeners and daily training in precision and clarity. Every second counts when you are live on air.
2005
Going independent
I started my own business with a focus on voice over for corporate clients. Built a professional studio and established a stable client base.
2015
Tone of Choice
The Tone of Choice brand was founded to make the offering clear: a dedicated voice over studio with a professional process and guaranteed delivery.
2024
Project number 3,500
A milestone that confirms the approach works. 3,500 assignments, hundreds of clients, and one single promise: delivered on time without compromising quality.
What I deliver beyond a voice
Three principles that have shaped the way I work from day one.
Consistency
Tone, pace, and style remain consistent whether it is a 30-second spot or a 12-module e-learning package. You should recognise the same voice from module one to the last.
Partnership
I am not a factory that ships files. I am a collaborator on your project who understands what you need and communicates clearly along the way – without creating extra work for you.
Isovox 2 · Midnight Edition
Professional studio
Recorded in Stockholm.
Delivered anywhere.
My studio is built to deliver professional audio without compromise. The Isovox vocal booth eliminates room reflections and the RodeCaster Pro ensures reference-grade quality in every recording.
Microphones
Austrian Audio OC18, Rode NT-1 5th Gen
Mixer
RodeCaster Pro
DAW
Reaper
Booth
Isovox 2 Midnight + acoustically treated room
Connectivity
500 Mbit fibre
Remote
Source-Connect, Google Meet
Remote recording via Source-Connect or Google Meet is included at no extra charge. You can join the session live, wherever you are in the world.
What I don't offer
Being selective builds trust. I step back from what I don't do best – for your benefit.
No character voices or personas
I specialise in a neutral, credible voice for corporate and educational content – not comedy personas or animation characters. There are better choices for that.
No AI-generated content
Every delivery is a human recording, read by me in studio. I do not sell AI-cloned voices or synthesised speech masquerading as human voice over.
Not for mass production without a relationship
I do not operate as an anonymous marketplace. You know who is reading, you can communicate directly, and you get consistent quality because the same person does the work every time.
No hidden costs or add-on fees
The quote is the quote. One revision round is always included. No extra charges for file format, file naming, or standard communication during the project.
What clients say
Real reviews from real projects.
"Mattias has brought our web courses to life through voice over. He is fast, professional and service-oriented. The audio quality is exceptional and we have never needed any retakes."
"Mattias has a fantastic voice! You can always count on a top delivery – both in terms of quality and always on schedule."
"Mattias has a very pleasant and clear voice that you genuinely enjoy listening to. He is easy to work with and will redo takes as needed until the result is perfect. We are very pleased!"
"World class. Fast delivery. Perfect. A very inspiring voice and he made the minor changes we wanted in a flash."
"Excellent service! Attentive to requests and fast in production. Highly recommended!"
"Mattias is a fantastic VO artist. Delivered the voice over recording within 20 minutes."
"Extremely patient and very fast to respond. Definitely someone you want on your project."
Ready to work together?
Send your script – or a brief description of the project – and receive a fixed price within 24 hours.
Not sure about something? Book a short call and I’ll help you sanity-check the project first.
Call directly: 08-502 350 18 · …
Tone of Choice · part of Mobile Minds · org. 559484-6296 · VAT registered