Commercial & Campaign
ENBrand storytelling
Energy and warmth, tuned for brand storytelling. Product launches, lifestyle commercials and pan-European campaigns where the Scandinavian quality is part of the brand cue.
Scandinavian / European English
41+ years on mic
Stockholm studio · remote-ready
English voice-over demos — natural Scandinavian / European accent
Swedish voice actor Mattias Pettersson records professional English voice-overs with a natural Scandinavian / European accent for commercials, corporate films, e-learning and digital campaigns.
Press play below. 30 seconds is usually enough to know if the voice fits your project.
Commercial, Brand & Promo
From thoughtful brand storytelling to high-energy promos and intimate luxury reads — the full commercial range, calibrated to your brief.
Typical use cases Pre-roll, social ads, TV / radio commercials, brand films, luxury and heritage spots, TV/streaming promos, event trailers.
Conversational
ENReal-person, relatable
Friendly, casual, like sharing a discovery with a friend. The voice that lands social ads, podcast host-reads and authentic brand stories without sounding like a voice-over at all.
Luxury & Heritage
ENSlow, intimate, premium
Slow, intimate, close-mic delivery. For high-end automotive, watches, fashion, fragrance and heritage brands where every word has to land with weight.
Promo & Trailer
ENHigh energy, impact
Punchy, theatrical delivery with rising intensity. Built for TV and streaming promos, event spots, sports trailers and anything that needs urgency at the front end.
Corporate, Explainer & Tech
Authority with warmth. Clear pacing for company films, investor decks, SaaS explainers and purpose-led brand stories.
Typical use cases Corporate videos, CEO addresses, year-in-review films, SaaS explainers, investor decks, sustainability reports, ESG content.
Corporate Narration
ENAuthority, credibility
Authority with warmth — never stiff. For the CFO's annual address, investor relations, year-in-review films and the long-form brand pieces that have to feel both serious and human.
Tech / SaaS Explainer
ENBright, confident, B2B
Brighter and more forward-leaning than corporate. The voice for the B2B software explainer, the platform launch video and the API demo that needs energy without losing clarity.
Sustainability & Purpose
ENSincere, grounded
Sincere, calm, hopeful but grounded. Built for purpose-led brands, ESG content, NGO films and sustainability storytelling — a natural fit for a Scandinavian voice.
E-learning, IVR & Training
Consistent pace, even tone, clean files. Built to scale across long modules and short phone prompts alike — without listener fatigue or take-by-take inconsistency.
Typical use cases LMS courses, compliance training, onboarding modules, medical and pharmaceutical narration, technical documentation, IVR menus, phone systems.
E-learning & Training
ENClear, pedagogical
Clear, calm and pedagogical. A reading style designed for learners to follow along for 20 minutes without zoning out — even when the subject matter is technical or compliance-heavy.
IVR & Phone System
ENNeutral-warm prompts
Clean, helpful, neutral-warm prompts. Built phrase-by-phrase for telephony menus, hold messages and automated phone systems where patience and clarity outrank personality.
Client example
HPV – The Hidden Factor
EN HealthcareFull-length English narration for a medical information film about HPV. An example of long-form e-learning narration that maintains pace and credibility from start to finish.
Positioning
Why brands choose a Scandinavian English voice
A neutral US or RP British voice is the default — but it isn't always the right call. When a brand wants to sound distinctly European, when a Nordic company goes global, or when an agency needs the quietly credible tone associated with Scandinavian design, sustainability and engineering, a Scandinavian English voice does the job that a generic voice cannot.
The Scandinavian accent in English is widely perceived as clear, trustworthy and understated. It signals authenticity without crossing into novelty. For pan-European campaigns, employer branding, sustainability storytelling and tech communications, it lands as native-adjacent — fluent, professional, and recognisably from the Nordic region.
With 41+ years of professional voice-over experience starting in Swedish radio in 1985, the read isn't a tourist's English — it's a working broadcaster's English, with the timing, breath control and microphone craft that the industry expects.
1
For agencies running global campaigns
You're briefing a campaign where a Scandinavian voice is the creative — for fashion, lifestyle, sustainability or design-led brands.
2
For Nordic companies going international
You're a Swedish, Norwegian, Danish or Finnish brand telling your story in English without losing the Nordic identity that made customers choose you.
3
For localisation and pan-European content
You need an English voice that doesn't sound American or British — one that travels well across EU markets without picking a side.
4
For corporate communications and e-learning
You're producing English content for multinational teams or learners where clarity, neutrality and consistent pacing matter more than dramatic flair.
Studio & delivery
Broadcast-quality, recorded today, delivered today
A purpose-built voice-over studio in Stockholm. You direct live from anywhere via Source-Connect, Cleanfeed, Zoom or a phone call. Or send a script and receive the final files within the same business day.
Studio
Isovox 2 vocal booth. Austrian Audio OC18 and Rode NT-1 5th Gen microphones. Reaper DAW.
Remote sessions
Source-Connect Standard, Cleanfeed, Zoom or a regular phone patch — you direct as if you were in the room.
Delivery
Broadcast-ready WAV or MP3 at your spec — 48 kHz, 24-bit, mono, edited and noise-cleaned.
Turnaround
Same business day for short scripts. CET / CEST time zone makes morning sessions easy for European agencies.
Need a short custom audition?
Demos are useful — but nothing beats hearing your script in the actual tone you need. Send the first 50–100 words and I'll record a free read so you can decide before any booking.
- Free read of up to 100 words from your own script
- Reply within one business day
- No commitment to book the full job
Send your script to mattias@toneofchoice.se.
FAQ
Quick answers
How strong is the Scandinavian accent in English?
Light to moderate — fully intelligible to native English speakers and clearly Scandinavian to anyone listening for it. The accent is consistent and never drifts into caricature. Listen to the demo reel above for a 60-second sample of the range.
Can you record fully native-sounding English without an accent?
Honestly, no. The Scandinavian colour is part of what you book. If your project needs a fully native US, RP or General British voice, I'll happily point you toward a colleague who specialises in that. The right voice for the brief, every time.
What's included in a typical English voice-over delivery?
Broadcast-ready WAV (48 kHz, 24-bit) or MP3 at your spec, edited and noise-cleaned, with mouth clicks and breaths cleaned. Multiple takes on request. Unlimited minor pickups within the booking. Usage rights are scoped per the brief — campaign, perpetual, broadcast or web-only.
Do you do remote-directed sessions?
Yes. Source-Connect Standard, Cleanfeed, Zoom or a regular phone patch — your call. Stockholm is on CET / CEST, which works well for European agencies during morning hours and overlaps with the US East Coast in the afternoon.
What languages do you record in?
Native Swedish, plus English with a natural Scandinavian / European accent. For other Nordic languages (Norwegian, Danish, Finnish), I work with trusted colleagues and can refer or coordinate the booking.
How fast can you turn around a project?
Short scripts (under two minutes) routinely turn around the same business day. Longer projects depend on calendar, but next business day is typical. Rush turnarounds are available on request — get in touch with the brief and deadline.
Ready to hear your script in this voice?
Send the script and brief. Fixed price within 24 hours.
Or just send the first 100 words for a free audition — no commitment, fast turnaround.
Or email directly: mattias@toneofchoice.se