The voice-over industry is constantly changing and it’s very important to stay up-to-date on the latest trends and predictions for the future. In this blog post, we’ll go over the top voice-over strategies you’ll need to know in 2023. The will only be a few but there’s as lot more to take into consideration of course. From the increasing use of influencers to the integration of artificial intelligence – these trends will shape the future of the voice-over industry.

[et_pb_blurb_extended title=”More Brands Will Use Influencers for Voice-Overs” icon_placement=”left” image=”https://toneofchoice.se/wp-content/uploads/2023/01/pexels-plann-4549414-300×200.jpg” alt=”Bild av Plann: https://www.pexels.com/sv-se/foto/hander-kvinna-smartphone-barbar-dator-4549414/” image_max_width=”150px” blurb_layout=”easebox” _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”|12px||||” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]

As no one can have missed influencer marketing has exploded in popularity over the past few years and this trend is set to continue in the world of voice-overs. Brands are turning to influencers to bring authenticity and engagement to their commercials, video content, and more. Influencers have a dedicated and engaged following, which makes them the perfect choice for voice-overs. Consumers trust the recommendations of these influencers and are more likely to purchase a product or service if it is endorsed by someone they follow and trust.

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[et_pb_blurb_extended title=”AI Will Play a Greater Role in Voice-Over Production” icon_placement=”left” image=”https://toneofchoice.se/wp-content/uploads/2022/12/pexels-alex-knight-2599244-300×200.jpg” alt=”Bild av Alex Knight: https://www.pexels.com/sv-se/foto/teknologi-vetenskap-modern-maskin-2599244/” image_max_width=”150px” blurb_layout=”easebox” _builder_version=”4.19.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]

Artificial intelligence is becoming more and more sophisticated and we can expect to see it play a larger role in voice-over production in the coming years. AI can be used to create realistic character voices, generate dynamic interactions between multiple voices and more. This technology can save time and money on production costs as well as open up new creative possibilities. However, it’s important to note that AI, today, still has limitations and cannot fully replicate the nuances and emotion of a human voice. Luckily for us in the voice over industry 🙂

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[et_pb_blurb_extended title=”‘Micro VO’ Will Become More Popular” icon_placement=”left” image=”https://toneofchoice.se/wp-content/uploads/2023/01/pexels-mike-gonzalez-4085810-209×300.jpg” alt=”Bild av Mike Gonzalez: https://www.pexels.com/sv-se/foto/ljus-mork-teknologi-musik-4085810/” image_max_width=”150px” blurb_layout=”easebox” _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”|12px||||” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]

Where we can see an increase in jobs is the trend towards shorter form content and this trend is only going to continue in the years ahead. As we all know the attention spans are on the decline and that means that brands are looking to deliver their message quickly and efficiently. Enter “micro VO” – short, snappy voice-overs that get the point across in a matter of seconds. Look for this trend to explode in popularity in 2023 and beyond.

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[et_pb_blurb_extended title=”Demand for Regional Voices Will Increase” icon_placement=”left” image=”https://toneofchoice.se/wp-content/uploads/2023/01/pexels-george-milton-6953868-200×300.jpg” alt=”Bild av George Milton: https://www.pexels.com/sv-se/foto/kvinnor-bord-musik-ung-6953868/” image_max_width=”150px” blurb_layout=”easebox” _builder_version=”4.19.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]

As the global markets continue to become more accessible there will be an increasing demand for regional voices from around the world. Brands want to reach potential customers in their native language with a voice that feels relatable and trustworthy. This trend is being driven by the increasing globalization of business and the desire for companies to connect with consumers on a personal level. If you have a regional accent or dialect that you can use for voice-overs, now is the time to start offering your services internationally! This would be my aim for 2023 🙂

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The voice-over industry is always changing and that means that you need to continuously evolve your strategy if you want to stay ahead of the curve. By keeping these four predictions in mind you can develop a voice-over strategy for 2023 that will help you stay ahead of the competition!